Borsch Mobile Food Truck is a fresh and playful project that was done for a group of my good friends, and we wanted that spirit to be part of their brand. The brand development began with the name and included the creation of the logotype, food truck design, and all other visual elements. Artwork done by Russian pin up artist Valerii Barykin.
Borsch is a soup popular in Eastern Europe. It is served at meals in Ukraine, Russia, Poland, Lithuania, Romania and Ashkenazi Jewish cuisines.